This site is intended for UK Healthcare Professionals only

Learning objectives

  • Understand different types of anorectal conditions, their symptoms and causes

  • Feel confident in recommending a suitable product for the management of minor anorectal conditions beyond haemorrhoids

  • Be able to provide your customers with additional self-care advice to help manage anorectal conditions

Anorectal conditions

Anorectal conditions are common issues that your customers may ask for advice about. While most of these conditions aren’t usually a cause for concern, they can cause pain and discomfort, as well as embarrassment and worry.

Haemorrhoids, pruritus ani, proctitis and anal fissures are some of the common anorectal conditions your customers may seek advice for.

> CLICK ON THE CONDITIONS BELOW to find out more about the symptoms and risk factors for each.

Pruritus Ani

Pruritus ani is intense itching or irritation around the anus2

SYMPTOMS2

  • An intense itching sensation around the anus

  • Pruritus ani is a symptom of other conditions as well as a condition in its own right

RISK FACTORS2

  • Haemorrhoids or anal fissures

  • Skin conditions e.g. dermatitis

  • Infectious disease e.g. threadworms

Haemorrhoids

Haemorrhoids (piles) are swollen blood vessels. They appear as lumps, or swellings, inside and around the anus1

SYMPTOMS1

  • An itchy anus

  • Pain around the anus

  • Bright red blood after passing stools

  • Still feeling like a bowel movement is needed, even after passing stools

  • Passing mucus

  • Lumps around the anus

RISK FACTORS1

  • Constipation

  • Pushing too hard when passing stools

  • Heavy lifting

  • Pregnancy

Proctitis

Proctitis is inflammation of the rectum, which causes swelling and irritation3

SYMPTOMS3

  • Rectal pain

  • Rectal bleeding

  • Frequent or continuous feeling of needing to pass a stool

  • Passing mucus

  • Pain on the left side of the belly

  • Feeling of fullness in the rectum

  • Diarrhoea

  • Pain with bowel movements

RISK FACTORS3

  • Inflammatory bowel disease (IBD) such as ulcerative colitis or Crohn’s disease

  • Sexually transmitted infections (STIs)

  • Can be a side effect of radiation treatment

Anal Fissures

Anal fissures are small tears in the anus4

SYMPTOMS4

  • Severe, sharp pain when passing stools

  • Bright red blood on toilet paper after passing stools

  • Burning pain after passing stools that may last for several hours

RISK FACTORS4

  • Constipation

  • Chronic diarrhoea

  • Pregnancy & childbirth

  • IBD such as ulcerative colitis or Crohn’s disease

  • Sexually transmitted infections (STIs), such as syphilis or herpes

Product information is available at the end of the module

Content developed by Church & Dwight in association with CIG Healthcare Partnership.
© 2026 CIG Healthcare Partnership

A035 June 2026

Change privacy settings